From technical expertise
to a scalable brand.
How Cora helped Confraria dos Projetistas modernise its digital presence, sharpen its positioning, and build more efficient ways of working.
A firm that had built everything
on word of mouth.
Confraria dos Projetistas is a hydraulic and sanitation engineering firm based in São Paulo. In a small, technical, and conservative industry, they had built a solid reputation through the quality of their work and the trust of their clients. Almost all new business came through referrals.
Word of mouth had served them well. But it also had a ceiling. To grow beyond their existing network, they needed a presence that could do what referrals had always done — communicate credibility and make the right people feel confident before the first conversation.
The challenge was doing that without losing the seriousness that the industry demands. Too modern and it would feel out of place. Too traditional and nothing would change.
Three areas.
One direction.
The engagement covered three distinct areas, each connected by the same question: does this reflect the quality of what Confraria actually does?
The existing website did not reflect the standard of the firm’s work. We rebuilt it with a focus on technical credibility, clear service communication, and a design that felt modern without being out of place in a conservative industry.
The founder was well known as a technical specialist. The opportunity was to reposition him as a leader and a thinker, someone who understands the broader business challenges that bring clients to a firm like Confraria in the first place.
The back end of the business was running on informal processes that worked well enough at a smaller scale. We introduced structured contracts, standardised the client onboarding flow, and reduced the dependency on individual knowledge.
We developed a content strategy for both the company and the founder that translated deep technical expertise into language that resonates with decision-makers, not just peers in the field.
Visibility that opens
different doors.
Since repositioning the founder’s LinkedIn profile and introducing a consistent content approach, his presence on the platform has grown substantially. More importantly, the nature of the attention has changed — from peers in the same technical field to potential clients and partners at a decision-making level.
